Design is a contextual, holistic problem solving, in which all aspects are intimately interwoven or intertwined and explicable only through reference to the whole. In this respect, it’s a confluence of research activities and iterative, generative experimental processes, that are unique every time and dynamically interconnected.
We believe the true innovation needs to be driven by design and immersed in the real context. DesignNature creates a platform for this - supporting various research activities, stimulating conceptual design processes in order to conceive the project, and finally realize the prototype. This way research fuels the work of conceptual and contextual character, with physical outcome being implemented and tested in the real world.